Data Center Providers, Demand Expanding Throughout New North American Locations

As more global companies move data and information to the cloud, the cloud itself is actually moving closer to them. According to JLL’s annual Data Center Outlook, several North American data center markets – including Phoenix – have emerged as hotspots as operators and cloud providers follow affordable utility rates, tax incentives and a demand for expanded service offerings. For an industry expected to see revenue grow by 14 percent over the next two years, footprint flexibility has proven to be a key driver.


“For every penny a data center provider can save in Kilowatt hours (kwH), there is the potential to save millions in operations,” said Jon Meisel, East Region lead for JLL’s Data Center Solutions. “So our clients have to be very strategic with their footprints. It’s still about locating near infrastructure-robust metropolitan areas, but it’s also about finding ways to be efficient with their locations. If that means placing some part of their footprint in regions with more flexible utility costs, incentives packages or lower taxes, providers will expand into those areas.”


In Phoenix, utility costs hover around 6.2 cents per kWh thanks to Arizona’s diverse fuel supply mix. This is an attractive rate compared the national average of 7.4 cents per kWh of the markets JLL surveyed. In Phoenix, it has spurred demand from several key industries: technology, retail and e-commerce, and banking and finance (together making up 80 percent of the market). The remaining activity comes from telecom, healthcare and insurance users.


While local demand has been modest during the first half of 2015, Phoenix is on track for a promising fourth quarter of absorption, comparable to the significant activity achieved in fourth quarter 2014. Both Aligned Data Centers and CyrusOne are delivering new data center space to accommodate for local and out-of-state demand. “The combination of this new product and the Arizona Data Center Tax Exception will continue to propel the Phoenix data center market,” said Mark Bauer, West Region lead for JLL’s Data Center Solutions.


According to the JLL report, this includes ushering in a more competitive pricing matrix and flexibility and providing a window of opportunity for new players to deliver modern inventory and fill timely requirements. This includes CyrusOne, who continues to expand its local footprint, as well as Connecticut-based Aligned Data Centers, the first pay-for-use data center provider to offer consumption-based pricing to enterprises, service providers and governments who are looking for greater control of their data centers and faster time-to-market.


Aligned is in the process of retrofitting a 550,000-square-foot project at 2500 W. Union Hills Dr., in the Deer Valley/North Phoenix submarket. Aligned’s $150+ million retrofit will re-introduce a property that has been vacant for nearly eight years and will also reposition the building to follow the company’s platform – allowing users to buy the capacity they need and scale incrementally as compared to traditional colocation providers who operate on fixed contracts.


Expanding Footprints

Skyrocketing demand, low risk of natural disasters and proximity to fiber play key roles in choosing where to locate a data center. Many providers are turning to mergers and acquisitions to keep pace, like Digital Realty, which recently purchased Telx for $1.9 billion, nearly doubling the provider’s footprint and adding substantial services offerings for the company.


“We are seeing clear demand for a complete range of data center solutions,” said Matt Miszewski, Senior Vice President of Sales and Marketing at Digital Realty. “We are now building a unique ecosystem of open solutions powering customer growth through exceptional service, adding to our foundation of unrivalled real estate expertise. This acquisition was a strategic move for us, and reflective of what we see in the marketplace. Customers need the reach and support that we are now uniquely positioned to provide in the form of the right service offerings and global footprint.”


Added Bo Bond, Central Region lead for JLL’s Data Center Solutions: “We’ve seen a large acquisition spree take place in the sector which has included many of the publicly traded data center REITs. They’re buying to increase their footprint, but also to be able to provide solutions, cloud security and connectivity. This gives companies with larger platforms access to offer more services with a larger geographic footprint. In the end, that’s going to benefit the user and increase the reach for those providers.”


Shift to colocation

In Phoenix, partnerships with local utilities are helping data center leaders like Digital, Cyrus and Aligned to work more efficiently by securing easier access to transmission subs. However, other factors such as construction costs and infrastructure investment remain high. For example, infrastructure investment for new data centers can be as much as two to three times the amount to build, another reason why M&A has surged as small providers combine with larger ones to seek sources of capital. The expense is greater for enterprise users, who have increasingly shifted from owned facilities to the third party market to offset cost and maintain flexibility through colocation.


“Colocation is the choice for more enterprise businesses that had previously built, owned and operated their own facilities due to the upfront capital expenditure associated with building, maintaining and updating the equipment to stay current with new technology efficiencies,” said Bauer. “There is flexibility in colocation, and with the increased availability of experienced data center developers and operators across markets, enterprise customers can quickly acquire space and services to deploy into a colocation facility saving them time, upfront capital and leveraging the new technologies to lower their total cost of occupancy.”


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