DMB Realty Network recently promoted Rhonda Claxton to vice president of marketing for the company. Claxton brings more than 20 years of marketing and sales in the luxury real estate sector. Working hand in hand with DMB Realty Network’s sales teams, developers of communities and with buyers, she continues to excel at lead generation and management as well as drive sales for the company.
“Over the past 10 years, the homebuying experience and the luxury markets have changed dramatically. The diversification of the media market and the rise of digital marketing has created a need for a more targeted, more persuasive marketing approach. Rhonda’s innovative thinking and her success in these realms, along with her flawless execution of experiential marketing programs made her a clear choice for this vice president position,” said Don Kent, CEO and president of DMB Realty Network.
Claxton joined DMB Realty Network in 2010. In this new role, Claxton will oversee the marketing and communications efforts for all of DMB Realty Network. Claxton oversees the multifaceted marketing campaigns from strategic planning, media buying, direct marketing, communications and digital marketing. She is also responsible for the on-site implementation of programs to support marketing initiatives and to meet and exceed aggressive sales goals.
Her innovative strategies have helped the company market and sell nearly $4 billion in residential real estate over the past 15 years. A licensed real estate agent, Claxton understands the importance of creating the ultimate buying experience for the company’s clients and branding their communities to attract buyers from around the globe.