Lincoln Equities Group Re-brands 5 Giralda Farms as 5G with “Breathe It In” Campaign

Lincoln Equities Group LLC (LEG) and a team comprised of Newmark Grubb Knight Frank (NGKF), HLW International and Real Estate Arts have launched an aggressive campaign to re-brand 5 Giralda Farms as 5G. The four-story, 450,000-square-foot Class A office property, formerly occupied by Pfizer, is set on 50 acres of wooded land on the private Giralda Farms campus in Madison.

With a “Breathe It In” campaign depicted in a new video series, the development team has designed ultra-modern options and amenities that present 5G as one of the region’s most attractive office properties. Inside, tenants can design unique, personalized workspaces, as well as community lobby areas, coffee bars, shops and cafes that encourage collaboration and creativity.

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“This unique property gives companies the power to create dynamic spaces that best fit their business needs – surrounded by a beautiful wooded campus perfect for outdoor recreation,” said Ken Flynn, senior director of leasing, Lincoln Equities Group. “We’re creating a place where companies can attract top talent and grow.”

A state-of-the-art, 15,000-square-foot fitness center with a basketball court and locker rooms is located on-site, complemented by running and biking trails outside. The property also features conference facilities, a 345-seat cafeteria, a daycare center, an elegant carriage house with meeting rooms, and abundant covered parking in a sky-lit underground garage. The building was awarded an Energy Star label in 2012 for its operating efficiency.

“Employees will love the option to take a jog during lunch breaks, enjoy Wi-Fi on the cafeteria patio, or meet outdoors on a sunny day,” said David Simson, vice chairman of NGKF. “Managers can host company picnics and arrange for outdoor team-building activities; the potential at 5G is endless.”

5G is prominently positioned in the heart of the Morris County / Route 24 submarket in Madison, NJ, located just off Route 124, one mile from Route 24. 5G sits just three and seven miles from Interstates 287 and 78 respectively, and is served by three NJ Transit lines and six bus routes.
The Morristown Municipal Airport, located less than two miles from the property, is used as a private airport for corporate and personal aircraft.

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