Immedia Integrated Technologies (Immedia, LLC) announced today that it has appointed Eileen O’Brien to lead the company’s marketing and digital strategy and to further develop their portfolio of regional and national enterprise accounts. At Immedia, O’Brien will draw upon her diverse operational, product strategy and marketing expertise to help guide the company through its next growth stage.
“We sought an industry leader with a history of driving growth through strategic marketing, and a similar ethos to ours of innovation and exceptional service,” said Jeff Emmons, president and co-founder of Immedia. “We believe Eileen’s perspective will not only help us define the trends that will shape our industry, but will also hone our leading edge in meeting enterprise demand for fully-integrated technology provision.”
O’Brien has served in a range of leadership roles that cut across strategic planning, marketing, business development, product and brand management in the B2B and B2C space both in the US and abroad. A commercial real estate veteran, she has over two decades of marketing and business development experience gained since her industry entry as part of a land-use litigation team. A former President of the founding chapter of CREW Network, a national organization for female executives in commercial real estate, she also serves on the statewide Arizona Association of Economic Development leadership team and is affiliated with industry organizations including Valley Partnership, GPEC, CoreNet Global and the Business Development Guild of Phoenix.
“I’m delighted to join Immedia and its passionate team of professionals,” says O’Brien. “The company is committed to the pursuit of excellence in absolutely everything it undertakes – a philosophy to which I fully subscribe.”
“Our goal is to provide a world-class end-to-end journey for our clients and partners, to create new experiences and benefits through innovation, and to deliver on those with unmatched execution,” says Emmons. “We’re confident Eileen’s appointment will help us deliver on that commitment and help us capitalize on our rapid forward momentum.”