Chelsea Peitz says one of her roles at Fidelity National Title Agency is to help successful real estate professionals use social media to build a memorable brand and boost their bottom line.
That has earned Peitz, Assistant Vice President, Director of Social Strategy, a prestigious top ranking by San Francisco-based Inman, an industry leader that covers social media aspects of the real estate industry.
Peitz topped Inman’s list of the 20 best real estate Snapchatters in the U.S.
Peitz is a frequent speaker on real estate marketing topics and will be a guest speaker this month in San Francisco at Inman Connect, a week-long event that brings together more than 4,000 top producing agents and brokers, real estate franchise CEOs, marketing executives, and tech entrepreneurs. Her topic will be “Talking in Pictures: How Snapchat changed how we build our personal brand.” Fidelity National Title Agency is the only title company with a speaker at the event.
A graduate of Arizona State University, Peitz has more than 16 years of experience in the real estate space. She previously served as Director of Marketing at Fidelity National Title.
Peitz is an Inman News contributing writer whose pieces often focus on leveraging technology to grow business. She also educates real estate professionals and shares best practices to expand their careers.
“We are so excited and proud that Inman recognized Chelsea for this prestigious honor,” said Sharon Terhune, Vice President and Residential Sales Manager at Fidelity National Title Agency. “She is truly a thought leader in the industry and an asset to Fidelity. As a matter of practice, our team is always looking for the most innovative ways to help our best partners create a competitive advantage.
“Chelsea has helped the sales team create digital branding strategies and build authentic campaigns to enhance the businesses of our best real estate partners,” Terhune said.
According to Inman’s website, half of Snapchat’s new daily users in the U.S. are 25 and older. This group uses Snapchat 12 times a day for a total of 20 minutes. Users under 25 are visiting Snapchat 20 times a day and spending over a half hour on the app.
Says Inman: “Imagine all that reach to future homebuyers and sellers; it’s no wonder real estate has gravitated toward the platform.”