Newland Communities, a real estate development company with a national presence in 14 states, has hired Sarah Barr as Marketing Director for its master-planned community, Estrella. In this role, Barr is responsible for strategic marketing planning and execution for the West Valley community, including the development and preservation of the Estrella community brand. Additional duties include managing the day-to-day operations of the marketing department and community vendor relationships.
“With Sarah’s addition, the Estrella marketing team continues to grow and strength,” said Bill Olson, Newland Communities Senior Vice President and Division Manager. “Her experience and skillset will be beneficial in showcasing our active and growing new home community.”
Barr brings more than 13 years of marketing experience to Estrella and holds a bachelor’s degree in Science Marketing from University of Phoenix. Prior to joining Estrella, Barr spent four years with AAA Arizona where she was responsible for the marketing strategy and implementation for three major lines of business and branch office sales. Additionally, she worked in the marketing department of Vantage Mobility International, creating and launching programs for mobility dealerships in North America.
“Newland has put a strategic focus on digital and content marketing, consumer data, and analytics as well as lead generation. We are intentionally bringing on community marketing leaders who possess these core capabilities. We have been very thoughtful in recruiting new talent within the organization and I am excited to have Sarah join the Estrella team” said Lynneah Hudson, Newland Communities Vice President of Marketing for the West and Northwest Regions.
“It has been an absolute treat to delve into the history of Estrella,” said Barr. “I am eager to help the team wherever possible and aid in the continued development of this dynamic community.”
As a native to Arizona, Barr grew up in Mesa and now currently resides in North Scottsdale. She enjoys spending time outdoors with her three dogs, family, and friends. As an avid traveler, Barr is passionate about seeing different parts of the world and experiencing diverse cultures, and utilizes her experiences for added perspective in both her personal and professional life.