Mentor

PROFILE

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© Copyright 2017 by MP Media, LLC

Just take a look at ARA Newmark Executive Managing 
Director Brad Goff and Director Chris Canter. The two 
multifamily brokerage partners and their team have thrived 
due in large part to Goff’s experience and leadership and 
Canter’s ability to soak up that knowledge and bring his 
own set of skills to the table. 

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 After working in office and 

leasing at Lee & Associates, Canter first joined Goff and his 
then partner, David Lord about four years ago, when the 
team was Apartment Realty Advisors only. However, the 
partnership almost never came to be as Canter was set to 
interview with another multifamily team. Fate had stepped 
in when his friend Will Strong of Cushman & Wakefield, 
suggested he contact Goff first. 

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 That turned out to be 

sound advice. Canter and Goff met up shortly after and, after 
also meeting Lord, Canter joined the team. The plan was for 
him to learn under the two veterans and then assume Lord’s 
role in four or five years. 

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 However, as the best laid plans 

often can go awry, Lord left the team one year later, forcing 
the young Canter into the fire. 

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 “When Dave [Lord] left, it 

forced me to produce as much as possible and to catch up 
to where Dave was,” Canter says.

C

ommercial real estate, more than many other 
industries, thrives on the mentor/mentee 
relationship as top brokers give guidance and 

opportunity to the next generation of rising stars.

Just take a quick look at the resume of any big hitter 
in the industry and you’re bound to find a few well-
known names that helped them along the way.